Let's Make Your Small Business Easier to Run.
Come into the studio, grab a cup of coffee, and let me show you how I build brands, create authentic product photography, and use AI to help small businesses grow without losing what makes them special. Every week I share real stories, practical marketing strategies, AI tips, and free resources you can put to work in your own business. The studio door is always open.
Get Marketing Monday đź’—
Why I Created ChatGPT Thread Starters for Small Businesses
Why I Spent Months Turning Years of Small Business Experience Into ChatGPT Thread Starters I've been hanging around small-business communities since 2018 and have been coaching business owners since 2020. If there's one thing I've learned, it's that most small-business owners don't have a shortage of ideas they have a shortage of time, money, and people who can actually help them get things finished. I've watched people spend three days trying to write one social media post, make beautiful...
READ POST25 Social Media Post Ideas for Handmade Business Owners
25 Social Media Post Ideas for Handmade Business Owners You made the product. You photographed it. You listed it in your shop, and now you’re staring at your phone wondering what on earth you’re supposed to post about it. Sound familiar? One of the hardest parts of running a handmade business isn’t always making the products. It’s figuring out how to keep talking about those products without sounding like you’re posting the same sales pitch every single day. Here’s something I want you to...
READ POSTHow to Promote Your Small Business Without Spending Money on Ads
How to Promote Your Small Business Without Spending Money on Ads You don’t need a huge advertising budget to get people interested in your small business. You do need to give people a reason to notice you, remember you, and eventually buy from you, and those are three very different things. One of the biggest mistakes I see small-business owners make is assuming that if they aren’t paying for advertising, their only option is to post on social media constantly and hope someone buys something....
READ POSTHow to Plan 30 Days of Social Media Content in One Afternoon
It’s Monday morning. You have orders to fill, customers to answer, inventory to check, and about fifteen other things that need your attention. Then you remember you haven’t posted anything on social media. Again. So you stop what you’re doing, open Facebook or Instagram, and spend the next twenty minutes trying to figure out what to say. By the time you’ve found a photograph, written a caption, and finally posted something, you’ve lost half an hour you could have spent running your business....
READ POSTWhat to Post on Social Media for Your Small Business: 50 Easy Ideas
What to Post on Social Media for Your Small Business: 50 Easy Ideas You sit down to post something about your business, open Facebook or Instagram, and suddenly, you have absolutely no idea what to say. You sold something yesterday. You packed orders this morning. You’ve answered customer questions, cleaned your workspace, and probably worked on three different things before lunch. But somehow, when it’s time to create a social media post, your mind goes completely blank. Sound familiar?...
READ POSTWhy Your Small Business Posts Aren't Getting Sales
Why Your Small Business Posts Aren’t Getting Sales You made the product, took the pictures, wrote something about it, hit publish, and waited and waited. Maybe a few people liked it, your mom commented, somebody you haven’t talked to since high school showed up to tell you how cute it was but at the end of the day nobody bought anything. So now you’re wondering if you need better pictures, different products, lower prices, or another social media platform. Before you go changing everything...
READ POSTHow to Sell a Product You've Already Made | Coach Julia
You Made the Product. Now How Do You Actually Sell It? You made the product. You took the pictures. You wrote the description. You might have even gotten it listed on Etsy or your website. And now you’re sitting there wondering why nobody is buying it. This is the part of running a small business that nobody seems to talk about enough. Making something and selling something are two entirely different jobs. And just because you’re good at the first one doesn’t mean you automatically know what...
READ POSTWhat to Post When You Have Nothing to Say About Your Business
What to Post When You Have Nothing to Say About Your Business You sit down to make a social media post, open Facebook or Instagram and suddenly you cannot think of one single thing worth saying about your business. You made products, have things for sale, have a to-do list a mile long but somehow figuring out what to post feels harder than making the actual product. Sound familiar? Here's something I want you to understand. You don't have to come up with something new to have something worth...
READ POSTHaunted Front Porch How to Create Halloween Product Photos That Tell a Story
A product can be beautifully made, perfectly photographed, and still leave a customer wondering one important thing: Where does this fit into my life? That is one of the jobs lifestyle product photography can do especially well. A candle on a plain background shows me what the candle looks like. That same candle glowing beside a lantern on a welcoming front porch tells me something more. It tells me when I might use it. It gives me a feeling. It helps me imagine bringing it home. And during...
READ POST